THE STORY BEHIND THE BRAND
We want to discover the next generation of golfers and make them comfortable in the sport.
THE STORY
Picture this: it’s a sunny day, and we’re chilling on the 19th hole, pint in hand, going over the round. You know how it goes—blame the clubs, blame the wind, blame anything but the swing! Then we clocked it… why’s golf gear gotta be so bland? Where’s the flavour, the style, the personality? So, we thought, why not bring our own twist to the game and add a bit of vibe to golf fashion. It's BIGGER than that. Our MISSION is to build a community and collectively, give back to society by partnering with organisations and trusts to get the next generation playing this beautiful game. This is golf, done differently, for everyone.
WHAT IS GARUDA
A legendary bird, the ‘King of Birds’—think strength, speed and power, the works. This bird moves sharply and smoothly, quickly and precisely, but with a focused energy. Sounds like a modern golfer, yeah? That’s the vibe we’re channelling— strong, swift, calm and right there on the fairway.
OUR LOGO
It’s based on a Reuleaux triangle. So what’s the big deal? It symbolizes equality and balance, no matter how you turn it. This shape is a perfect fit for us, capturing the unity and flow of the modern golfer.
OUR VALUES
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COMMUNITY
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EQUALITY
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ACCESSIBILITY
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ENVIRONMENT
AND NOW WE'RE HERE
OUR FIRST COLLECTION 🏌🏽
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Phoenix Midlayer
Regular price £85.00 GBPRegular priceUnit price / per -
Firebird Polo
Regular price £65.00 GBPRegular priceUnit price / per
GOLF CHAT
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The Most Epic Moments from Our Visit to the BMW...
A few highlights from our time at the BMW PGA Championship Wentworth 2024
The Most Epic Moments from Our Visit to the BMW...
A few highlights from our time at the BMW PGA Championship Wentworth 2024
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What's that? Summer golf is over!?
As we approach the upcoming bank holiday weekend, many of us had hoped for a few final rounds of golf before the gusts of autumn and the chill of winter...
What's that? Summer golf is over!?
As we approach the upcoming bank holiday weekend, many of us had hoped for a few final rounds of golf before the gusts of autumn and the chill of winter...
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A Beginner's Guide to Golf and the Post-COVID G...
Let’s explore how to start up your golfing journey and the remarkable growth of golf in the post-COVID era, a time where us 3 founders also started. If you've been...
A Beginner's Guide to Golf and the Post-COVID G...
Let’s explore how to start up your golfing journey and the remarkable growth of golf in the post-COVID era, a time where us 3 founders also started. If you've been...